A logo is a visual symbol or design that represents a brand, company, or organization. It serves as an identity mark, helping people recognize and remember the business. A good logo is simple, memorable, and reflects the values or purpose of the brand. It can include text (wordmark), an icon (symbol), or a combination of both.
Overview
This branding project was created for a modern LED lighting company focused on energy-efficient and high-performance lighting solutions. The aim was to develop a bold and professional visual identity that reflects innovation, reliability, and sustainability. The scope included logo design, color palette, typography, and brand applications across packaging, signage, and digital platforms.
